Blue Ocean Strategy

If you need shifting away from the commoditization and price competition to grow profitably, need a strategic shift to seize the future and need fundamental shifts to deliver a leap in value at lower costs, “Blue Ocean Shift” is right for you.

When the structure of an industry is taken as given the aim of the strategy becomes how to best position a company against the competition to win a greater share of a given economic pie. This view of strategy leaves unaddressed the critical challenge of how to redefine industry boundaries and create new market space.

Blue Ocean enables you redefine your industry’s boundaries and create a new market space for your brand. You create and capture new demand and make your competition irrelevant, while decreasing your costs. With a successful blue ocean shift you create an “unprecedented buyer value” opening up a “value-cost frontier that didn’t exist” before.

We help you find your Blue Oceans, and successfully implement them with the right pricing, cost and profit modelling.