Brands are more than just names and symbols. They are your key elements in the relationships with your consumers. Products are made in factories, but brands happen in the minds of consumers. Consumers position products with or without the help of marketers. But marketers do not want to leave their brands’ positions to chance. They must plan positions that will give their brands the greatest advantage in selected target markets. We help marketers define the benefits and experiences that make their brands relevant, distinctive and credible to customers and develop emotional strategies to differentiate their brands through superior and preemptive positioning relative to competitors.
To overcome your business challenge or realize your long-term goals, you need to break out of the emotional clichés within your sector and innovate your messages. We analyze your communication and your competitors’ communications from past to present to see which customer emotions were used to highlight which product attributes. We also analyze the worldwide communications of successful brands from your sector to find the customer emotions that are not utilized by your competitors and that will differentiate your brand. We also analyze communications of successful brands from other sectors that are using the same product attributes with your brand to find the customer emotions that bring success. Thanks to all this work, we show you the customer emotions and their best executions that will differentiate you from your competition and that will strengthen your emotional bond with your customers and increase your loyalty.
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