EMOTIONAL MARKETING

Objective

To ensure that participants:

• Move from a product / service oriented perspective to a customer oriented perspective 
• Learn to create marketing plans based on emotional strategy  

Content

• Customers are emotionally attached to the strong brands
• Reflection Marketing - Mirror image of your customers
• SWOT analysis of your brand; list of features
• What are your customers' emotional triggers
• Creating your emotional marketing strategy & marketing plans

Practice

2 days interactive training 

(1/2 day and 1 day versions are also available)

Objective

To introduce different innovation tools and methodologies in order to systematically take innovation into daily work life

Content

• Changing World
• What is Creativity? What is Innovation?
• Creative Team Process
• Innovation Tools and Methodologies
• Innovation Idea
• Contribution of Innovation to Our Business

Practice

2 days interactive training 

(1/2 day and 1 day versions are also available)

Objective

To introduce “Project Management Model” in order to realize effective, efficient and targeted project management.

Content

• Defining the Project
• Planning the Project
• Executing the Project
• Project Closure 

Practice

2 days interactive training

(1 day version is also available)

Objective

Having companies a competitive edge via, in a systematic way, creating a new market space while making competition irrelevant and reducing costs while offering value innovation to their target group.

Content

• Foundations of Blue Ocean Strategy
• How Blue is Your Ocean?  
• Understanding Your Target Group    
• Looking for Your Own ‘Blue Ocean’
• Implementing Blue Ocean Strategy

Practice

2 days interactive training  

(1/2 day and 1 day versions are also available)

Objective

Overcoming the organizational and management risks associated with blue ocean strategy implementation and building trust and commitment for strategy execution deep into the organization.

Content

4 key organizational hurdles:  

• Cognitive 
• Resource
• Motivational
• Political

Fair process:

• Engagement
• Explanation
• Expectation

Practice

2 days interactive training

(1/2 day and 1 day versions are also available)

Objective

Learning BMC methodology to develop and transform the business and create disruptive innovation in the sector via finding innovative ways of doing business.

Content

• What is Business Model Canvas?
• How to find the personas
• Product/service-driven disruption
• Customer-driven disruption
• Finance-driven disruption
• Resource-driven disruption
• Innovative revenue models

Practice

2 days interactive training

Objective

To teach process improvement steps to ensure that process management and improvement is systematically included in daily work life

Content

• Process Approach
• 6 Steps to Process Improvement
• Process Management Roadmap

Practice

Half day training

Objective

• Building strong marketing competencies 
• Building strong brand & business strategy skills 
• Building a common way of marketing, a common way of operating with a common language
• Making brands even stronger and more relevant to its customers and engaging them via giving unique customer value

Content

• A-Z marketing topics covered in 8 modules.
• Standard or tailor-made trainings enriched with case studies, best practice examples, exercises and discussions

Instructor

MCC Executive Coach Tunçel Gülsoy

Objective

This program is designed with inspiration from a shared article on Linkedin pages.

It is an interactive program that I touch on different aspects of life based on the question “If I had only one day left before I died, what would I like to teach young people?”.

It can be presented with music that is played via a small music group or from a computer.

Topics can be reduced or increased on request.

It is designed to provide a breath taking to young executives drifting at the intense pace of their lives, to make them look at their surroundings and their lives with a different perspective; it is applied with coaching competencies.

Content

• The difference between hearing and listening, what is deep listening.
• The difference between looking and seeing.
• Being open to different ideas, not accepting any thoughts without questioning.
• Always the magic of a child curiosity.
• How to recognize that what is important and what is valuable in life.
• Being aware of the devil and the angel living side by side inside us, and being aware which one should be shown and when.
• Always remembering that we are together with a human in our relationship with the opposite sex, and the value of accepting people without judgement.
• Our children are not a copy of ours, they may have different expectations, the most important thing we can give them is to let them discover themselves and be themselves.
• The importance and necessity of walking towards dreams by taking lessons from the mistakes instead of being sorry for them.
• To realize that wealth is something other than money, wealth is a way of life rather than spending money.
• The importance of art and culture in our lives.
• The necessity of remembering that life has an end and the necessity of leaving beautiful people, memories and works behind us.

Practice

Conversation and discussion accompanied by the moderator.

Session: One day, 8 hours

Participants: Open to all employees from all ages and positions; preferably 10 to 30 people