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VALUE WORKS
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  • TRAINING
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  • VALUE WORKS
  • ABOUT US
    • WHO WE ARE
    • OUR VALUES
    • OUR DIFFERENCE
    • PARTNERS
    • MEDIA
  • OUR SERVICES
    • EMOTIONAL MARKETING
    • CREATIVITY & INNOVATION
    • BLUE OCEAN STRATEGY
    • CUSTOMER EXPERIENCE
    • PROCESS IMPROVEMENT
    • BUSINESS MODEL
    • TRAINING
  • OUR CLIENTS
    • SECTORS
  • INSIGHTS
    • INTERNAL
    • EXTERNAL
    • BOOKS
    • BLOG
  • CONTACT US
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VALUE WORKS
ABOUT US
  • WHO WE ARE
  • OUR VALUES
  • OUR DIFFERENCE
  • PARTNERS
  • MEDIA
OUR SERVICES
  • EMOTIONAL MARKETING
  • CREATIVITY & INNOVATION
  • BLUE OCEAN STRATEGY
  • CUSTOMER EXPERIENCE
  • PROCESS IMPROVEMENT
  • BUSINESS MODEL
  • TRAINING
OUR CLIENTS
  • SECTORS
INSIGHTS
  • INTERNAL
  • EXTERNAL
  • BOOKS
  • BLOG
CONTACT US
Daha fazlası
  • VALUE WORKS
  • ABOUT US
    • WHO WE ARE
    • OUR VALUES
    • OUR DIFFERENCE
    • PARTNERS
    • MEDIA
  • OUR SERVICES
    • EMOTIONAL MARKETING
    • CREATIVITY & INNOVATION
    • BLUE OCEAN STRATEGY
    • CUSTOMER EXPERIENCE
    • PROCESS IMPROVEMENT
    • BUSINESS MODEL
    • TRAINING
  • OUR CLIENTS
    • SECTORS
  • INSIGHTS
    • INTERNAL
    • EXTERNAL
    • BOOKS
    • BLOG
  • CONTACT US
  • VALUE WORKS
  • ABOUT US
  • OUR SERVICES
  • OUR CLIENTS
  • INSIGHTS
  • CONTACT US
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EMOTIONAL MARKETING

Objective

To ensure that participants:

  • Move from a product / service oriented perspective to a customer oriented perspective 
  • Learn to create marketing plans based on emotional strategy  

Content

  • Customers are emotionally attached to the strong brands
  • Reflection Marketing - Mirror image of your customers
  • SWOT analysis of your brand; list of features
  • What are your customers' emotional triggers
  • Creating your emotional marketing strategy & marketing plans

Practice

2 days interactive training 

(1/2 day and 1 day versions are also available)

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CREATIVITY & INNOVATION

Objective

To introduce different innovation tools and methodologies in order to systematically take innovation into daily work life

Content

  • Changing World
  • What is Creativity? What is Innovation?
  • Creative Team Process
  • Innovation Tools and Methodologies
  • Innovation Idea
  • Contribution of Innovation to Our Business

Practice

2 days interactive training 

(1/2 day and 1 day versions are also available)

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PROJECT MANAGEMENT

Objective

To introduce “Project Management Model” in order to realize effective, efficient and targeted project management.

Content

  • Defining the Project
  • Planning the Project
  • Executing the Project
  • Project Closure 

Practice

2 days interactive training

(1 day version is also available)

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BLUE OCEAN STRATEGY

Objective

Having companies a competitive edge via, in a systematic way, creating a new market space while making competition irrelevant and reducing costs while offering value innovation to their target group.

Content

  • Foundations of Blue Ocean Strategy
  • How Blue is Your Ocean?  
  • Understanding Your Target Group    
  • Looking for Your Own ‘Blue Ocean’
  • Implementing Blue Ocean Strategy

Practice

2 days interactive training  

(1/2 day and 1 day versions are also available)

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TIPPING POINT LEADERSHIP

Objective

Overcoming the organizational and management risks associated with blue ocean strategy implementation and building trust and commitment for strategy execution deep into the organization.

Content

4 key organizational hurdles:  

  • Cognitive 
  • Resource
  • Motivational
  • Political


Fair process:

  • Engagement
  • Explanation
  • Expectation

Practice

2 days interactive training

(1/2 day and 1 day versions are also available)

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BUSINESS MODEL INNOVATION

Objective

Learning BMC methodology to develop and transform the business and create disruptive innovation in the sector via finding innovative ways of doing business.

Content

  • What is Business Model Canvas?
  • How to find the personas
  • Product/service-driven disruption
  • Customer-driven disruption
  • Finance-driven disruption
  • Resource-driven disruption
  • Innovative revenue models

Practice

2 days interactive training

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Process Management

Objective

To teach process improvement steps to ensure that process management and improvement is systematically included in daily work life

Content

  • Process Approach
  • 6 Steps to Process Improvement
  • Process Management Roadmap

Practice

Half day training

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MARKETING ACADEMY

Objective

  • Building strong marketing competencies 
  • Building strong brand & business strategy skills 
  • Building a common way of marketing, a common way of operating with a common language
  • Making brands even stronger and more relevant to its customers and engaging them via giving unique customer value

Content

  • A-Z marketing topics covered in 8 modules.
  • Standard or tailor-made trainings enriched with case studies, best practice examples, exercises and discussions

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COLLABORATION / What I Want to Teach Before My Death

Instructor

MCC Executive Coach Tunçel Gülsoy

Objective

This program is designed with inspiration from a shared article on Linkedin pages.


It is an interactive program that I touch on different aspects of life based on the question “If I had only one day left before I died, what would I like to teach young people?”.


It can be presented with music that is played via a small music group or from a computer.


Topics can be reduced or increased on request.


It is designed to provide a breath taking to young executives drifting at the intense pace of their lives, to make them look at their surroundings and their lives with a different perspective; it is applied with coaching competencies.

Content

  • The difference between hearing and listening, what is deep listening.
  • The difference between looking and seeing.
  • Being open to different ideas, not accepting any thoughts without questioning.
  • Always the magic of a child curiosity.
  • How to recognize that what is important and what is valuable in life.
  • Being aware of the devil and the angel living side by side inside us, and being aware which one should be shown and when.
  • Always remembering that we are together with a human in our relationship with the opposite sex, and the value of accepting people without judgement.
  • Our children are not a copy of ours, they may have different expectations, the most important thing we can give them is to let them discover themselves and be themselves.
  • The importance and necessity of walking towards dreams by taking lessons from the mistakes instead of being sorry for them.
  • To realize that wealth is something other than money, wealth is a way of life rather than spending money.
  • The importance of art and culture in our lives.
  • The necessity of remembering that life has an end and the necessity of leaving beautiful people, memories and works behind us.

Practice

Conversation and discussion accompanied by the moderator.

Session: One day, 8 hours

Participants: Open to all employees from all ages and positions; preferably 10 to 30 people

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